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The perfect Content strategy
By offering relevant content suitable for a specific target, it will always be possible to recover the customer at any time, based on the customer’s life cycle (“Customer Life Cycle”), or from his first contact with the company (most of the time through an advertisement) until the end of the contractual relationship. If you awaken your interest through useful information, your product will receive the right attention. You can take information from Real Evergreen Wealth Formula 2.0 review this is the perfect option.
The optimized contents are also used to address your target, in fact, thanks to an appropriate strategy for the Content; one can adapt one’s product to the customer’s needs and, in a sense, concretize it. This creates a relationship with the potential customer on a personal level. From the SEO point of view, with high-quality content, you get a better ranking, a greater range of action and a better conversion.
Lead generation
Online marketing measures must not always end with the signing of a contract or sale until the product is sold out. It can often be much more relevant to generate leads (i.e., contacts), especially if the client is still in the initial phase and is still searching for information. This is aimed at people who have not yet decided to buy on your site but are interested in specific products or services, which you also offer. It is possible to acquire new contacts, offering the opportunity to subscribe to the newsletter or to download a magazine for free. Later we will try to address them again through specific advertising and content.
Improve usability
If the visitor does not buy but leaves the store frustrated, all the measures taken so far to keep potential customers on their site are ineffective. To counteract this phenomenon, the usability of pages and processes should be verified . The main reasons for frustration in online shops are caused by too long loading times, unclear and poorly structured pages or disappointed expectations, which occur especially if the user, due to a misleading optimization, visits the page with false assumptions. Also, the cart and payment methods are among the classic weaknesses.
Dealing with conversion
After improving the usability of your store, you can move on to integrating the elements that increase conversion. In addition to the aforementioned customer reviews and reviews, quality certificates are useful in this regard. The seals and quality marks, positioned on the homepage and in the pages to complete the order, guarantee the quality of the site, and inspire confidence. Another essential element is the secure HTTPS connection, recognizable by a padlock symbol on the browser window.
It all starts with quality and usability
Before you set out to reach more traffic or increase your conversion rate, you need to worry about the basics and implement the right e-commerce marketing strategies. Among these, it is above all the usability of your online store, as well as an effective software to create your online shop and optimal performance. Those who do not have the necessary preparation and divide their budget without criteria between different SEA, SEO, and social media actions will not achieve significant results. In fact, first of all, we think about the quality of the contents and the processes of the store, and only then do we deal with implementing concrete marketing strategies.