Vendavo Bolsters All-Star Executive Team with New Senior Vice President of Sales -

Vendavo Bolsters All-Star Executive Team with New Senior Vice President of Sales

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SOURCE Vendavo

Technology Veteran Denise Hayman to Lead World-Class Team as Global Demand Drives Record Growth for Price Optimization Leader

MOUNTAIN VIEW, Calif., Aug. 20, 2014 /PRNewswire/ -- Vendavo, the leading provider of revenue and price optimization and management solutions, today announced the appointment of Denise Hayman as senior vice president of global sales. The expansion of Vendavo's executive team comes on the heels of the company's announcement of record growth in the second quarter of 2014. Hayman will play a crucial role in transforming and scaling the Vendavo global sales organization to meet increased demand from a growing roster of customers. 

Denise Hayman, Senior Vice President of Global Sales for Vendavo

"Vendavo presents a unique opportunity to apply a Big Data analytics solution to an application that directly impacts a company's bottom line," said Hayman. "With cutting-edge technology and a fresh approach to sales, Vendavo enables companies to leverage their internal data to maximize profitability. I look forward to a stronger partnership with Vendavo's renowned customers and growing our customer base to ensure this crucial value proposition is fully delivered."  

Prior to Vendavo, Hayman served as senior vice president of sales and marketing at Norse Corporation, a global leader in live threat security intelligence. She played an integral role in launching the company and closing the company's first cyber analytics customers. Prior to Norse, the New Hampshire native held sales leadership positions at leading technology companies including Symplified, Zscaler, Vontu (acquired by Symantec), Tripwire, and PGP Corporation (acquired by Symantec). While at PGP Corporation, revenue more than tripled under her stewardship.

Throughout the past 20 years, Hayman repeatedly created and drove global sales of SaaS, cloud and on-premises solutions for both enterprise and mid-market companies. As senior vice president of worldwide field operations at Symplified, a cloud single sign-on application company, Hayman successfully established its Silicon Valley Center of Operations.

"Denise joins Vendavo at a time of unprecedented growth and we are excited to have a proven global leader take our worldwide sales team to even greater heights," said Neil Lustig, CEO of Vendavo. "As we continue our record-breaking success, Denise's sales expertise and vast experience in the technology and software space will help usher in our next phase of growth."

About Vendavo
Vendavo harnesses the power of Big Data to generate actionable insights that enable businesses to sell more profitably. Our price optimization and management solutions help global customers make better data-driven decisions for pricing and sales effectiveness. Using cutting-edge analytics and deep industry expertise, Vendavo boasts the largest number of implementations for B2B enterprises in the industry, having helped more than 300 company divisions dramatically increase revenue, improve profit margins and maximize shareholder value. The Silicon Valley firm has on-premises, hybrid, and software-as-a-service (SaaS) offerings available for different customer needs and requirements. Located across the globe, Vendavo is the solution of choice for Fortune 500 companies in industries such as chemicals and process industries, consumer packaged goods, wholesale distribution, energy and utilities, technology, industrial manufacturing, and medical devices and consumables. Learn how you can increase frontline responsiveness and effectiveness at

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