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SOURCE Olive Garden
Buy One, Take One Promotion Expands to Include Free Redbox New-Release Movie Rental
ORLANDO, Fla., Aug. 12, 2014 /PRNewswire/ -- Olive Garden's popular Buy One, Take One promotion is back with an entertaining twist: a "Dinner and a Movie" partnership with Redbox, America's destination for new-release entertainment at an incredible value. Starting today, participating guests will enjoy an entree at the restaurant and get a second entree to enjoy at home with a Redbox movie. Buy One, Take One prices start at just $12.99.
"Our 'Dinner and a Movie' partnership with Redbox enhances the value and convenience of our successful Buy One, Take One promotion," said Jay Spenchian, Olive Garden's executive vice president of marketing. "We're all about creating special moments for our guests, and this 'Dinner and a Movie' offer gives our guests the opportunity to enjoy a second Olive Garden experience together – at home with a Redbox movie."
Guests participating in the Buy One, Take One promotion can pair their take-home entree with any of Redbox's new-release movies on DVD or Blu-ray™, including titles like Divergent, The LEGO Movie, Transcendence, Rio 2 and The Amazing Spider-Man 2 (available 8/19).
"Movie Night is a great American pastime, and our 'Dinner and a Movie' promotion with Olive Garden is a great reason to bring friends and family together for a fun night of entertainment at an incredible value," said Kiera Hynninen, senior vice president of marketing at Redbox.
Redbox promo codes are for a free one-night movie rental and will be delivered via text message. Rentals can be kept for additional nights at Redbox's everyday low daily price. To learn more about the Buy One, Take One "Dinner and a Movie" offer and find a Redbox kiosk, visit www.GetDinnerandaMovie.com.
The Olive Garden and Redbox partnership reinforces Olive Garden's ongoing brand renaissance to enhance the guest experience, including the largest menu refresh in its history, a multi-year restaurant remodel program and the launch of the To Go ordering platform, making it easier for guests to enjoy an Olive Garden meal on the go.
Mobile technology for the promotion was provided by 3Cinteractive.
Connect with Olive Garden at Facebook.com/OliveGarden, Twitter.com/OliveGarden and Instagram.com/OfficialOliveGarden. For more information and to find your nearest Olive Garden restaurant, visit OliveGarden.com.
ABOUT OLIVE GARDEN
Olive Garden is the leading restaurant in the Italian dining segment with more than 800 restaurants, more than 96,000 employees and more than $3.6 billion in annual sales. Olive Garden is a division of Darden Restaurants, Inc., (NYSE: DRI), which owns and operates more than 1,500 restaurants that generate over $6.3 billion in annual sales. Headquartered in Orlando, Fla., and employing more than 150,000 people, Darden is recognized for a culture that rewards caring for and responding to people. In 2014, Darden was named to the FORTUNE "100 Best Companies to Work For" list for the fourth year in a row. Olive Garden is committed to making a difference in the lives of others in the local community. As part of this commitment, Olive Garden restaurants have donated nearly 30 million pounds of food to local community food banks across the country. For more information, visit www.olivegarden.com. Connect with us at Facebook.com/OliveGarden, Twitter.com/OliveGarden and Instagram.com/OfficialOliveGarden.
Redbox, an Outerwall Inc. (Nasdaq: OUTR) brand, offers new-release DVD, Blu-ray Disc® and video-game rentals through its network of conveniently located, self-service kiosks. Redbox has rented more than 3.3 billion discs and is available at approximately 35,000 locations nationwide, including leading grocery, drug and convenience stores, and select Walgreens, Walmart and McDonald's locations. For more information, visit www.redbox.com and for more information about Outerwall Inc., visit www.outerwall.com.
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