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Latest report from mobile marketing automation company Swrve reveals benchmarks for mobile app performance
SAN FRANCISCO, July 17, 2014 /PRNewswire/ -- Swrve, the world's leading mobile marketing automation platform, today released results from its App Metrics Report. The report outlines benchmarks for mobile app performance including retention, engagement, time spent, marketing and social sharing behaviors.
Findings from this report show that more than one-third (34.1 percent) of mobile app engagements last less than one minute. That number represents a reminder that initial app experience, optimization and personalization are vital in the challenge of making mobile apps as 'sticky' as possible.
Meanwhile 13.3 percent of sessions last longer than 10 minutes, and when it comes to typical time spent during a session, average session length comes in at 5 minutes 7 seconds.
Additional key findings from the report include:
"Today's most successful companies are focused on ways to engage their audiences in smart and consistent ways - and that means mobile," said Christopher S. Dean, CEO of Swrve. "But this data confirms that building relationships on mobile is hard. Retention is a challenge, as is the need to make an impression within a short space of time. Mobile marketing automation, and Swrve, is the answer to that challenge."
To read the full report, please visit: http://swrve.com/lp/app-metrics-report/.
As in previous Swrve reports, results are based on real data from millions of users across dozens of apps. This report covers data from the calendar month of May (all 31 days). All data is "app centric" rather than "user centric." Retention rates quoted are for new app users in that month with at least 7 potential days of activity in the app. The report covers apps of all types. In total over 50 apps were analyzed, covering 10s of millions of users and billions of mobile events.
Swrve is the world's leader in mobile marketing automation.
The Swrve platform delivers everything product and monetization managers need to ensure their mobile apps succeed where it counts - by building long-lasting, profitable relationships with their users and driving the bottom line as a result.
Swrve includes A/B testing, push notifications, and in-app campaigns - all built on the world's leading mobile analytics package. Swrve is trusted by some of the world's largest and most successful mobile app businesses. We handle billions of events a day and process data in real-time for multi-million DAU titles.
Sparkpr for Swrve
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