AffiliateTraction Partners With Demac Media to Develop First-Ever Magento Extension for Affiliate Channel Integration -

AffiliateTraction Partners With Demac Media to Develop First-Ever Magento Extension for Affiliate Channel Integration

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SOURCE AffiliateTraction

SILICON VALLEY, Calif., July 17, 2014 /PRNewswire/ -- Taking the next step in multi-channel strategy, affiliate marketing has never been easier, now that Demac Media ( and AffiliateTraction ( have teamed up to introduce their Magento extension suite for total channel integration. A first-of-its-kind software module, the extension suite brings effortless automation to countless tasks that previously tested the limits of merchants' resources. More information on this new product is available at

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The Magento extension suite represents a perfect marriage of top-flight software development with premium affiliate channel access. On the one hand, AffiliateTraction is the largest affiliate marketing agency in the world, with a client list that includes elite global brands and retailers. On the other hand, Demac Media, a full service eCommerce agency and Magento Gold Partner, ensures that the extension works seamlessly across a variety of installations.

"The AffiliateTraction Extension Suite is a fantastic resource for merchants who want to integrate their Magento platform to their affiliate channel. This extension suite allows for the installation of the AffiliateTraction pixel on the confirmation page without developers having to update code on the page. This allows merchants to input the AffiliateTraction tracking code straight from the Magento admin. The Extension Suite also reconciles sales from the affiliate channel that are cancelled or adjusted in the eCommerce platform. Furthermore, the feed allows the merchant to really dive into their catalog and send only the relevant products that they want showcased on AffiliateTraction. The best part is that the feed will run on a cron schedule allowing to set up the parameters for the feed once, and that will send the updated product feed nightly as new products are added to Magento! Merchants will no longer have to go in and update in multiple places when adding new product to syndicate." 

- Graham Leckie, VP Operations, Demac Media

Affiliate marketing presents enormous opportunities for expanding market reach but is not without its challenges, such as the need to handle numerous manual processes each month. Companies that have invested in affiliate marketing are always interested in ways to lessen these burdens. AffiliateTraction sees the new Magento plug-in as a way to make affiliate marketing a faster, easier process, saving time and resources for all concerned.

A one-time install, the Magento extension suite connects directly to Search, Domain, Content and Transaction Brand Compliance. The plug-in automates sales reconciliation in real time, which in the past has been a time-consuming monthly task. Tasks and process on the affiliate side of the equation are likewise fully automated. The plug-in connects to all primary affiliate networks in the US, UK, Australia, Canada and the European Union. The key benefits of the plug-in include real-time and redundant tracking, the creation of promo codes and consumer offers, and access to the complete product catalog.

Ease of installation and ease of use were priorities for the development team behind the Magento extension suite. The finished software delivers on both counts, cutting integration time by at least 75%. Rather than requiring clients to modify code, the extension suite is a complete, self-contained module. When Magento plug-in end users are also clients of AffiliateTraction, they have the luxury of seeing the entire affiliate channel in one place.

The Magento extension suite is free for current clients of AffiliateTraction. New features of the extension suite are already in the pipeline, which will only further enhance the software's value proposition. Users of the extension will be notified when new features become available.

About AffiliateTraction

AffiliateTraction is a full-service performance marketing agency that specializes in incubating, managing and growing affiliate marketing channels for top brands and internet retailers. We are the largest and most seasoned multi-national affiliate marketing agency in the world with offices in the US, UK, Canada and Australia. Our clients are global brands and retailers as well as flagship regional merchants who value exceptional affiliate and network quality standards and a focused dedication to affiliate channel management. Affiliate marketing is not just something we do, it is everything we do.

About Demac Media

Demac Media is an award winning full service eCommerce agency with offices in Toronto, Montreal, and New York City. As a Magento Gold Solutions Partner, our vast expertise makes us a strategic part of our customers' online businesses. With a focus on delivering agile business solutions to digital merchants, we continue to power some of the top online retailers. Our ideal merchant is one that values innovation and agility, someone not afraid to walk the bleeding edge of eCommerce.  We're a team of strategists; designers and developers who help merchants build and grow strong eCommerce businesses. It's our undeterred focus on all things Commerce that has established Demac Media as an industry leader.


Greta Paa-Kerner

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