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America's Neighborhood Ice Cream Brand Launches Campaign to Share Joy and Free Frozen Treats in Boston All Summer Long
ENGLEWOOD CLIFFS, N.J., June 26, 2014 /PRNewswire/ -- To celebrate summer, Good Humor® is embarking on a mission to create, inspire and celebrate joy throughout the neighborhoods of Boston all season long. To kick it off, the classic ice cream brand is teaming up with legendary former Boston baseball player Pedro Martinez for an exclusive event for those who live, work and play in the city.
On Thursday, June 26, Martinez will join the iconic Good Humor® Man outside the Prudential Center to serve up thousands of free Good Humor® frozen treats. As part of the event, the classic ice cream brand will also unveil the Good Humor® "Joy Fleet" – consisting of a modern Good Humor® Truck and Good Humor® Joy Squad cars.
"For many years and throughout my baseball career, the people of Boston have brought me great joy, so I'm honored to have the opportunity to return the favor," Martinez said. "Ice cream and summer go together just like baseball and summer, and I'm looking forward to partnering with Good Humor to help the great city of Boston start off summer with a smile."
Following its kick-off on June 26, the Good Humor® Joy Fleet will travel through the neighborhoods of Boston all summer, showing up at events, local retailers, local businesses and some unexpected places to surprise and delight city residents. Through the Joy Fleet, Good Humor® expects to distribute thousands of frozen treats to Bostonians this season.
"Good Humor is an iconic neighborhood ice cream brand and we want to celebrate those roots by bringing the joy of ice cream to the neighborhoods of Boston," said Nick Soukas, director of ice cream at Unilever.
Good Humor® fans can follow the Good Humor® Joy Fleet all summer on Facebook
About Good Humor® Products
Beloved for more than 90 years, Good Humor® reinterprets classic American candies and treats into delicious ice cream varieties, and its line of classic ice cream sandwiches, bars and cones includes some of America's favorite novelty treats. Since the creation of the original chocolate coated ice cream on a stick, the Good Humor® line has expanded to include delicious variations of this classic such as the Chocolate Éclair, Strawberry Shortcake and Toasted Almond bars, each with a crunchy exterior and flavored center. Good Humor® ice cream cones and ice cream sandwiches are also regarded as classic summer favorites and are available in several varieties. Ice cream lovers of all ages can treat themselves to these classic novelties by purchasing single serve Good Humor® bars, sandwiches and cones at convenience stores and ice cream trucks nationwide, or by purchasing Good Humor® Frozen Multipacks at grocery stores nationwide. For more information on Good Humor® products and store locators, visit www.goodhumor.com, www.facebook.com/goodhumor or www.twitter.com/goodhumor.
About Unilever United States, Inc.
Unilever is one of the world's leading suppliers of Food, Home and Personal Care products with sales in more than 190 countries. Working to create a better future every day, we help people feel good, look good and get more out of life. In the United States, the portfolio includes brand icons such as: Axe, Ben & Jerry's, Bertolli, Breyers, Caress, Clear Scalp & Hair Therapy, Consort For Men, Country Crock, Degree, Dove personal care products, Fruttare, Good Humor, Hellmann's, I Can't Believe It's Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Motions, Nexxus, Noxzema, Pond's, Popsicle, Promise, Q-tips, Ragu, Simple, Slim-Fast, St. Ives, Suave, TIGI, TONI&GUY Hair Meet Wardrobe, TRESemme and Vaseline. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.
Our ambition is to double the size of our business, while reducing our overall environmental footprint (including sourcing, consumer use and disposal) and increasing our positive social impact. We are committed to helping more than a billion people take action to improve their health and well-being, sourcing all our agricultural raw materials sustainably by 2020, and decoupling our growth from our environmental impact. Supporting our three big goals, we have defined seven pillars, underpinned by targets encompassing social, environmental and economic areas. See more on the Unilever Sustainable Living Plan at www.unileverusa.com/sustainable-living.
Unilever employs approximately 10,000 people in the United States – generating nearly $9 billion in sales in 2013. For more information, visit www.unileverusa.com.
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