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former kettle ceo & frito-lay executive takes over leadership of award winning brand
SAN FRANCISCO, Jan. 9, 2014 /PRNewswire/ -- popchips today announced that former kettle ceo and consumer products veteran, paul davis, will take over as ceo of the award winning popped snack company. davis was most recently the ceo of coinstar/redbox, where the company quadrupled its revenues and earnings under his leadership. in his new role, davis will focus on taking popchips to the next level and capitalize on the fast growing better-for-you snacking segment.
davis succeeds co-founder and chairman, keith belling, as ceo, and co-founder and president, patrick turpin, who are excited about bringing on someone of paul's caliber to continue to grow popchips. both belling and turpin will remain actively involved as founders with belling serving as chairman, remaining focused on the company's global strategy.
"paul's record of achievement combined with his leadership, operating experience, passion for great brands and innovation make him the ideal candidate to lead popchips into the future," said keith belling, co-founder and chairman of popchips. "paul's success transitioning from the founder at kettle while embracing and building on kettle's rich culture and team dynamic, further assured us he was the perfect choice."
davis's background includes over 16 years of experience in the snack industry, including serving as ceo of kettle foods and nearly 14 years at frito-lay where he served as chief customer officer and then president of frito-lay in canada. davis, who started his career at procter and gamble, also served as president of north america for starbucks.
"i've been a huge fan of popchips since they launched and created the popped category. the brand has a tremendous following and i look forward to working with the team to further enhance its position as one of the leading brands in the better for you snack category," said paul davis. "you can't walk down the snack aisle without seeing the impact popchips has had on the category. i'm thrilled to be joining the team and helping take the brand to the next level."
davis will oversee all popchips operations, including the u.s., canada and u.k., where he will build on the brand's great success while nurturing the company's culture of innovation, continue building strong retail partnerships, and execute even more creative marketing campaigns.
popchips are now available at over 30,000 retailers across north america and the u.k., including whole foods, safeway, target, kroger, wegmans, loblaws, waitrose, sainsbury's, tesco and costco, and other independent and specialty chains, as well as on amazon.com. for more information on popchips, visit popchips.com or popchips.co.uk.
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